Supporting the People Behind the Sport

At CLEW, our online shop makes it possible for riders from around the world to experience our bindings and join the CLEW community. But a website can never replace the guidance, care, and expertise that local shops provide. That is why supporting independent retailers is at the heart of what we do. These shops do not just sell products. They build communities, share knowledge, and create the kind of experiences that keep snowboarding alive.

Our B2B network is incredibly important to us. Working with nearly 170 independent stores around the world, without a single large chain, is a remarkable achievement, and we are committed to growing that network further. Every single one of these shops matters to us, whether they order one binding or a hundred. Everyone gets the same price, because fairness is not about volume, it is about respect. Local shops are the backbone of the sport, and supporting them means supporting snowboarding itself.

Black Friday is the slow death of local retail

At CLEW, we believe in fair pricing and we do not take part in discount battles or campaigns like Black Friday. For us, this kind of price competition is the slow death of local retail. It puts enormous pressure on small stores, destroys margins, and rewards short term thinking instead of long term relationships. And it hurts the small stores, the ones who spend their winters helping riders find the perfect setup, tuning boards late into the night, and building trust one customer at a time. Those shops deserve support, not competition from price wars that value clicks over people. That is simply not our idea of how snowboarding should work.

Snowboarding has always been more than a sport. It is a culture, a community, a way of life. Supporting local shops means keeping that spirit alive, for the next generation of riders and for everyone who still feels at home on the mountain.