Color Selection – Independent Connection

Independent Connection is the energy that emerges when individuality, creativity, and freedom meet. Different styles, talents, and perspectives blend together, fueled by passion, and shape a shared strength.

Colors with Character

Our colors go beyond design – they are an expression of who we are. They carry emotions, tell stories, and connect us with nature, community, and the future. Every shade is chosen with intention and makes our values visible.

Our Core Colors

CLEW Purple – Inspired by the visionary trend color Future Dusk, this shade represents change, innovation, and progress – the values that drive us at CLEW. Every day, we strive to evolve, to grow, and to deliver the very best for our customers.
Like a winter morning when the first rays of sunlight turn the snowy slopes into a mystical violet, CLEW Purple stands for the dawn of a new era – filled with energy, hope, and endless possibilities.

CLEW Sage Green – A tribute to our roots and our responsibility toward nature. We are constantly working to improve our processes with sustainability in mind. Sage Green also captures the feeling of freedom that only nature can give: gliding down a mountain, the rush of wind on your face, breathing in crisp alpine air. Surrounded by trees in cool green, lightly covered with sparkling snow, it’s a moment of pure ease and deep connection.

CLEW Sand – The grounding tone of our palette. It reflects the soft light that illuminates snow, making it appear almost like sand. Sand brings calm, balance, and stability between bold colors and forms the foundation of a clear, modern, and harmonious composition.

All of our shades gain strength when combined with our constant: black. From the very beginning, black has been part of CLEW’s DNA – bold, modern, and expressive. It frames each color, enhances intensity, brings visual clarity, and ties the palette into one powerful whole.

In Conclusion

Our color world unites the power of Purple, the freedom of Sage Green, and the balance of Sand. Together, they reflect our values and bring innovation, progress, and individuality into harmony with connection, ease, and equilibrium. Independent Connection creates a clear, modern, and expressive look – a vibrant palette that makes energy, dynamism, and balance visible, while boldly expressing who we are as a brand.