Worldwide Community. We are CLEW.
Hey CLEW fans around the globe,
The new winter season is just started, and we couldn't be more excited to experience it with all of you! Our summer was amazing; we assembled more bindings than ever before, all 100% handcrafted in Germany. In September, we kicked off the new season with full energy, shipping out your pre-orders worldwide.
Since opening the shop in October, it was an absolute whirlwind – flooded with orders beyond our wildest expectations! The response has been great, and we want to express our immense gratitude for the incredible support pouring in from every corner of the globe. Behind the scenes, our dedicated logistics team of over 10 individuals, tirelessly packing and shipping each day to ensure your orders reach you with lightning speed.
But that's not all. We have used the last months to work on exciting new projects. Since April, we have brought two absolute rockets into our team to take care of marketing, side products and events. We also have numerous exciting events lined up for this winter season. Get ready for some thrilling months!
We can't wait to see your stunning pictures with your CLEW bindings in the mountains. Our social media community is already more than impressive, and we are always overwhelmed by your engagement. So, keep up the good work, tag us and share your wonderful posts and videos with us!
We're ready to kick off an unforgettable winter season together with you. Let's rock this season together!
Your CLEW team from Munich
Page 2: Collection 23/24
"Ride into our latest collection of everything you need for the slopes."
At CLEW®, we prioritize uncompromising quality, and this runs like a common thread from manufacturing to customer service. And now, we have something truly special for you this season – our brand-new, strictly limited CLEW Collection. Your support has left us utterly speechless, as we only have 19 % stock left.
Don't hesitate – our stocks are strictly limited this season. Each CLEW product in this collection is a true masterpiece, offering the perfect blend of style and functionality. Be a part of our unique community and let's conquer the slopes together!
Page: 3 Slope Essentials
CLEW® Magnetic Goggle
Lightweight frame / all-black design
Our goggle comes with three interchangeable lenses to adapt to different weather conditions, and our magnetic lens exchange system makes changing lenses quick and easy. The lenses are designed to prevent fogging, and the goggles have an adjustable strap for a secure fit so you can focus on your activities.
CLEW® x AirTag Disc
Seamlessly integrated, it hides unobtrusively inside your CLEW binding. With the CLEW AirTag Disc, you get a reliable outdoor companion that protects your premium snowboarding gear from theft. It was designed with the utmost care to perfectly accommodate your AirTag without looking cumbersome.
Page 4: After Ride Collection
The relaunch of our popular CLEW® Hoodie from the 22/23 season stands out with its cozy soft French Terry lining made entirely from 100 % cotton. Moreover, its loose fit. The high-quality all-black rubber print on the chest adds a touch of understated elegance and minimalism to the design.
Weighing in at a substantial 300 gsm, our new CLEW® T-Shirt is a real "heavyweight" in our shop. It is made with premium organic cotton that's hefty, warm and holds the shape in place. The design details of our relaxed fit T-Shirt are a high neckline, dropped shoulders and elbow long sleeves. In line with the CLEW® style, it is a unisex model in a simple all-black design with a special red accent that really wows everyone. MADE IN PORTUGAL!
"Snowboarding is the freedom to go where you want, when you want. It's the confidence of knowing you can do anything you set your mind to. It's a chance to hang out with friends or take time for yourself. It's many things to many people, but it's never just a ride."
Page 5: After Ride Collection
Bold, fearless, and chic!
A must-have winter accessory designed for various outdoor settings. It comes in two color options: black beanie with a black and white CLEW® silicone logo patch for a subtle look, or signature red for a bold statement. Embrace the winter season with confidence, knowing that this beanie will quickly become your favored companion.
The perfect accessory to make sure you feel good in every fit. With a classic curved peak structure and CLEW® logo, this is a cap that offers a reliable design, for a look that’s sure to get heads turning.
The 80% organic cotton ensures an unparalleled level of comfort, while the 18 % polyamide enhances durability and shape retention. The remaining 2 % elastane provides the essential stretch, delivering a snug yet flexible fit.
Page 6: Up in the air: Mark Schrott takes off - and not just in the half pipe
What does an athlete study who catapults himself meters high out of the half pipe on a snowboard? Aviation management! After an injury-plagued winter in 2022/23, Mark Schrott is back on track and heading into the new season with confidence. Also, because he has taken an important step towards his future alongside his half pipe career.
A little carelessness during the front double 12 on the trampoline at the start of last season threw half pipe rider Mark Schrott's planning into disarray over the last few months. Instead of his first full World Cup season, surgery, a break and regeneration were on the agenda. "Sure, injuries like that hurt. But luckily I had something else to focus on last winter," says the 19-year-old German, who has been part of the national snowboard team for almost four years. Schrott passed his A-levels with flying colors in the spring. He then began studying aviation management. "That's totally my thing. I want to get my pilot's license as soon as I can," reveals the SNBGER rider.
But before that, Schrott wants to go all out in the World Cup. The training camps in Saas-Fee (CH) and on the Kitzsteinhorn (AUT) in the fall went well, and the atmosphere in the team was fantastic: "At the start of this season, I lacked the routine after last year's injury. I often get too impatient at the jump." After several weeks of training, the rider has this fully under control. The 19-year-old wants to show what he can do at the latest at the World Cup in Copper Mountain (USA) from December 13, 2023.
Mark Schrott is part of the German national halfpipe team. Born in Munich, he achieved his best placing in the European Cup with fourth place in 2022 on the Kitzsteinhorn (AUT). He has also caused a stir at the Junior World Championships: the clew rider came sixth in 2021. The 19-year-old student lives at the German national base for freestyle snowboarding in Berchtesgaden (Bavaria).
Page 7: Introducing the game-changer: CLEW® Snowboard "Decoded" 2023/24!
We've teamed up with a new snowboard manufacturer: Amplid!
Amplid? 11 German championships, 4 world titles - Peter Bauer! The mastermind behind the brand was heavily involved with developing and testing some of the most revolutionary snowboards of the late 80s and 90s and learned a lot from working with the best in the industry.
Amplid is not just any snowboard brand. They're trailblazers renowned for their unapologetic commitment to quality and innovation. Positioned at the cutting edge of snowboard technology, Amplid doesn't follow trends – they set them.
Amplid leads the charge with their ARC profile technology and "Lite Core" innovation. The outcome? Boards that seamlessly blend featherlight construction, nimble agility, and unyielding durability.
Amplid's design team has the talent to perfectly combine functionality and aesthetics. Whether you're conquering slopes or dom-inating the park, prepare to turn heads with Amplid's eye-catching boards that deliver performance without compromise.
Every board undergoes the ultimate trial in the unfor-giving conditions of the Alps. This rigorous testing guarantees that Amplid boards are not just winter gear; they're companions for any adventure you have in mind.
This partnership signifies that our vision and journey are right on track.
Page 8: CLEW is not just a brand; it's a global community that continues to grow and evolve.
The exchanges with all of you is invaluable to us, and your feedback plays a pivotal role in our CLEW story. We value the vibrant communication and shared experiences that strengthen our connection.
In early November, we shared unforgettable moments with you in Stubai. We want to offer you an up-close experience, so check out the videos on our social media. Immerse yourself in the atmosphere and join us in the joy of snow, mountains, and the CLEW community.
When and where? Saturday, December 2, 2023, at 11:00 AM at the CLEW booth in front of the St. Anton Arlberg Tourism Office. Our founders will also be on-site, ready for discussions about everything related to snowboarding – technology, materials, and all the exciting topics around CLEW.
Additionally, you'll have the opportunity to personally meet our team riders, Irina and Lucas. Get ready to receive the best tips and tricks for snowboarding. So, grab your board + CLEW and join the ride! Please let us know if you can make it. We look forward to seeing all of you.
Page 9: Black Week Engagement
We want to give something back!
This year, we've decided to approach Black Friday uniquely. Black Week is the biggest shopping time of the year. At no other time of the year do we generate so much traffic on our website and social media. We want to take advantage of that reach.
Instead of offering Black Week discounts, we've chosen to allocate 5 % of the sales generated from November 20 to 24th for a special cause. Our commitment to regionalism has been fundamental from the start. With this donation, we aim to give back to our community, which has consistently supported us and played a crucial role in our journey.
Therefore, we've selected the Weilheimer Tafel e. V., a volunteer-based food bank, not far from our production site in Weilheim. Since 2003, the Weilheimer Tafel has provided and supported people with a low income by providing food from surplus production.
We've deliberately chosen an institution in close proximity to ensure a personal delivery of the donation, guaranteeing that it reaches its destination with 100 % certainty. Your support in this meaningful endeavor means a lot to us and are immensely grateful for your contribution!
Page 10: Epilogue
"Everything we do is grounded in our passion for progression and quality."
The upcoming months promise to be spectacular as we dive once again into thrilling snowboarding adventures! We have photoshoots and breathtaking content creations planned that will captivate you with the enchanting snow-covered mountain landscapes. But that's not all – the next events are already knocking on our door, and we can't wait to let you know where you can meet our entire team and talented team riders up close on the slopes. It's guaranteed to be an unforgettable experience! But wait, there's more, CLEW fans. We have some hot insider tips ready for you when it comes to the best ski resorts.
We appreciate your support and the lively exchange with you, whether it's directly on the slopes, during a cozy chat, or through our social media channels. Each message from you brings a smile to our faces, and your feedback motivates us to continually improve on every conceivable level. So tighten your CLEW goggles and get ready for the 2023/24 season.
Your CLEW Team